This sold at Comic Con for $160. Last Xmas it sold for $100 in stores. Now it's $9.99 at the 99 Cent Only dollar stores.
Resellers move on. These sell for $25 on Amazon and Ebay.
So you hate Star Wars, why would you want this? It's just a cheesy headset with a cheesy mirror box to put your tablet into. Well..... that cheesy headset is a cosmetically altered Neurosky Mobile headset. That alone sells for $90+. It works with all the Neurosky apps.
OK, set your expectations properly. Don't cancel your EEG appointment to save on a $30 copay thinking you can use this instead. You can't. But.... as a funcational toy it can't be beat for $10. For all you at home neuroscientists, you can even download the API and program your own apps to process the raw data.
For you Star Wars fans. 99 Cent Only has had another big drop of Star Wars merch. Go by one and check it out. From action figures to bubble gum, they got it.