$1200 @ Best Buy
VA ~ darker blacks, less angle viewage
IPS ~ gray blacks, more angle
VA's typically have a better response time and lower input lag as well as better motion, so this would be a better option for gamers. No it's no OLED, but you won't have to worry about image retention or burn in.
I shot rtings a quick email about the flicker on this panel. A friend shot the TV with a high speed shutter cam and found the rolling lines ~ flicker, but rtings did say it's not caused by PWM. If you look @ the graph on the rtings review, you can see slight dips, but never touching the bottom, so it looks to me as if the panel's not doing the all in PWM "on/off" nastiness that can cause eye fatigue and headaches...think iPhone X or galaxy phones as well as most samsung and Vizio tv's.
I have been testing this for a little while now and I thought at first the eye fatigue from the TV was just increased brightness over the 55x810c or the extra 10 inches...after all 10 inches is a lot to take in.
After hearing about the rolling lines captured on cam, I started testing a flicker free monitor as my TV. As I had the monitor closer to my eyes, i had to dial down brightness and contrast. But then I thought to myself, "self, maybe you've got the x850e's contrast or brightness too high?"
So I hooked the TV back up and turned the brightness (backlight) to 0, contrast to 65, and had a much easier time. After getting the rtings email and looking at the graph, i don't think the flicker's as bad as a striaight PWM flicker. If any of you have ever used an older lightboost monitor on a flicker free panel (think benq), there's a flicker, but it doesn't hurt the eye like a crt @ 60 or a pwm panel @ 120~240hz.
Ok, so how does this set perform? The contrast is close to 5000:1 and even @ these low contrast ratios, I can still make out FAR more detail that ANY IPS I've ever used. Colors pop more and they look very accurate. Backlight bleeding and clouding is present, but can really only be distracting when looking @ a fully black screen @ full brightness...so it's a non issue.
Games play and look great in game mode. I have no complaints whatsoever. Forza looks fantastic.
Planet Earth II does display HDR quite well IMO, despite what rtings says.
The speakers are balls and so is the Android TV. Well, ATV's slow and janky, but you do have the ability to use the Archos video player that WILL pass through DTS or Dolby Digital from a local network drive without issue.
Overall, I paid $1460 for mine, but @ $1200, it's a bargain IMO. You're looking @ another $1000 to grab the OLED from LG in this size.