its the highest end model for the LG OLED 55 inch range. It has an identical panel to all models including the cheapest and popular B7A model. The only difference is that the E7 model here is picture on glass and has an integrated soundbar. As mentioned the screen is no different.
many people on here spoke to Ray at Beach Camera. The new king is Josh.
Beach Camera is listed on LG site as an authorized reseller.
they ship from NJ Edison.
i did price protection with Citi rewind to TVSuperstores for $500 back. Tvsuperstores list the same TV at $1199 today.