I just bought 2 55E7P's for $1499 each including delivery and wall mounting at Fry's in Wilsonville, OR. There is an in store only promo in today's email ad that if you buy a mount with an OLED TV then delivery, setup, and wall mounting are free. The mounts I bought were 39.99 each. I believe that this is an unadvertised special. I didn't see any mention of the LG OLED's in the ad but E7's are marked down $1000 to $1499, B7's and C7's are not marked down as much and priced at $1299 and $1399 respectively. I agree about the soundbar being fugly on the E7 but for only $100 more than a C7 it suited my application, plus the glass bezel looks cool enough to kinda cancel it out. I didn't price out the 65's but the salesperson said the 65C7P was $2297 I believe which puts it on par also with FP deals.