Edit: Regional deal:
Midwest/Chicago - ComEd power company
North East region - National Grid Power Company
This is a great deal for premium BR30, but mostly because it is WARM GLOW. Never seen it on sale before. Bulb mimics incandescent low dim levels and goes softer (towards orange). It is not as strong as a typical incandescent but way better that regular LED.
$15 instant rebate is involved, limit of 4. If you order online, better ship to store or pick up today to avoid shipping. Also available at my local store for same price.
65 watt equivalent - 650 lumens
(softer color temperature at lower dim levels)
I've been waiting for this warm glow bulb for months, never seen it on sale before.