Got a TCL branded email about this promotion via Maxim.
Comes to $699 - $100 = $599.
$635 after Virginia tax for the 55 inch on Amazon.
I didn't buy because I'd rather have the P607, but it's a very tempting deal!
Text from the e-mail:
"For a limited time you can even get $100 off a TCL TV at Amazon.com using code TCLMaximDec courtesy of Maxim. But hurry, the offer ends Dec. 20!"