This is VERY YMMV for in-store at Toys R US. I posted my receipt for my proof if necessary.
I needed a new PC controller, so figured I'd look at Xbox One or PS4 controllers at Toys R Us in Rartan NJ (as I had to pick something up there anyway). Saw the last Fusion controller in the case for 11.98. The clerk who rang me up had to do a double take and told me if she knew it was that cheap, she would've bought it herself.