In order to get the listed price you need to log in your UNiDAYS account and go here: https://www.myunidays.com/US/en-U...line?p=AQI
Your will then be redirected to the Samsung Website and you will get the pricing listed.
**Lastly there is a certain CB site that you can get 12% CB today... Starts with the E and ends with S.**
Which should bring total down to $1126.51
This is the lowest price I've seen for this TV, so IMO its totally worth it.