edit: It seems these instant coupons are random. So a mod should move this thread somewhere else other than Hot deals. I have a sneaking suspicion that the more you check the product page, the higher the chance of you getting a coupon.
Price shows as $34.99, but on the main product page I was able to "clip a coupon" that took $5.25 off. If you have prime, it is free "two day shipping" obviously. I also noticed on the final checkout screen it said "free one day shipping", but selecting that removed the coupon. So I checked out with "two day shipping" keeping the coupon intact, and then contacted an Amazon live chat agent and kindly asked if they could increase the shipping speed to "one day" at no extra charge. And they did.
YMMV on the coupon and the shipping speed thing. In any case, $34.99 is still a good price.
edit: try this?
On desktop you have to scroll down, past "Customers who bought this...", to Special Offers and Promotions.
Click the coupon for up to $15 off.
$29.74 for me and chose No Rush for $10 amazon restaurants.