First click on the link will show price in euro. One has to select usd form upper right to pay in usd. And it not like euro to usd conversion.
eShop digital download code is delivered in few minutes. Select USD as currency and EU as country/region (Top right). Use paypal for payments and try to use a card that does not charge foreign transaction fee. EU id is needed for redeeming the code. Follow the directions here to create a EU nintendo id http://www.nintendolife.com/news/...e_regions.
Select Britain as country of residence instead of Japan. Add the id to switch console. The code can be redeemed on console or online here : https://ec.nintendo.com/redeem/#/
Login with EU id and enter redeem code. Once the game is downloaded it can be played with other id.
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