I was at Target and saw 6 of these marked down to $8.38, 70% off. This is cheaper than the one I grabbed off Amazon during a Daily Deal last month, which hit front page when sold at $12.
Other colors marked down but location I was at only had the Violet at 70%. Several DCPIs to check on Brickseek
082-04-0738 - Violet
082-04-0731 - Fig
082-04-0730 - Jet Black
082-04-0732 - Blue
082-04-0952 - White
I also purchased a Camelbak Eddy Stainless Steel 20oz Vacuum Insulated Bottle for $8.98, 70% off, in Dark Purple color 082-04-0737