This has been listed in the past at $99 and $69, but it was recently dropped to $35.00 in many stores.
Walmart B&M Only. One store near me had them (in the past) on the shelf and in clearance areas, another store only had them in the back and you had to ask for a stock check (have the UPC 845226015014 handy).
Walmart Link: https://www.walmart.com/ip/VIZIO-...SellerId=0
Brickseek Link: https://brickseek.com/walmart-inv...=817243109
Extended warranty was offered at $4 if you're interested.
Edit: Zip 53147 currently shows a $35 price with stock, for example.