To unlock the first level you have to watch 8 movies. Promo is from 1/23/18 to 4/30/18. I don't know what the second level and third level requirements are. I also don't know how much reward they are giving out this time. But last year I had to watch 20 movies to unlock all three levels to get $35 or $40 worth of reward between August and September. But registering gets you 200 points off the bat. Only one visit per day will count for the promo, so you can't watch three movies on the same day to knock out 3 if you're thinking of watching more than one on Tuesday for $5 each.