Just before I was using the 20% off deal on Ebay to buy this for almost $300, I searched online just in case to see if there was a better price elsewhere. Seems Nebraska Furniture Mart has this TV for $178 only. Free shipping too.
I was planning to use this as a monitor(and also for photo editing), looks like this has a decent color gamut, so this suits my needs well.
EDIT: seems not everyone is getting this price, so it's probably YMMV.