Shows 55 for the main Leaktight Cooler but before the description it shows a buy together and save option. Free store pickup or free shipping after $35.
This same cooler was posted before for about the same price, some found it for 10-15 but YMMV on that price. Still a good deal at this price and you get the can cooler for free.
EDIT: Looks like new updated price is 16.10.