I bought DirectTVNow TV streaming back in November 2017 for $140 with Apple TV + 4 months free streaming TV offer. Since the channel line up is not to my taste, I wanted to cancel. (They don't have NGC, History, Science and Discovery) Tried to cancel online, a message popped up, "wait we don't want to lose you, will offer $25 credit for next 4 months". I went ahead with the offer. $35-$25 credit back for 3 months = $10
Try your luck. -YMMV. Post if it works for you!
Update here is the email I got
With your new 3-month promotion, you scored yourself an extra $25.00 off of Live a Little.
Here's what your current plan will look like when the savings kick in with your next bill cycle on Apr 30, 2018:
Live a Little : $10.00/month
Today's total charge: $0
When your promotion ends on 07/31/2018, your total amount for Live a Little will be $35.00 + tax.
Remember, you can change up your package or cancel any time from your account. If you have any questions, chat with us 24/7. And if you haven't yet downloaded our app (or have the latest version), get it below and access all your entertainment on the go.