This seems to be a targeted offer for Membership Reward.
When I checked today they offered some eGCs for less points than usual.
Specifically the best deals are
Home Depot e-Gift Cards (20% off), 100 for 8000 points or 25 for 2000.
Crate & Barrel e-Gift Cards (20% off), 100 for 8000 or 25 for 2000.
Williams Sonoma eGCs also 20% off (believe you can use this at Pottery Barn)
CB2, iTunes, and Walmart eGCs are also on sale but not as good IMO.
Login and check: