In store and online (although I couldn't get free shipping under $50) - for free shipping, use code 401534, which also takes $3.50 off $15.
See the American Crew Sale items here: https://www.ulta.com/brand/americ...50Z1z13uvl
In store is a much better deal because the 20% off coupon applied to the entire order, not just one item!
YMMV because that's not what the coupon states...
Coupon Here: https://www.ulta.com/ulta/global/ulta-coupon.jsp
I ended up getting (4) pucks of the forming cream for $8 each (less than half price.) One puck should last many months, particularly Fiber (which I used for many years, when I wore my hair shorter.)
...and I also got an American Crew hairbrush at in-store checkout, but YMMV: https://www.ulta.com/ulta/browse/...od17162721