New 2018 50'' Vizio 4K HDR with built in tuner unlike 2017 models.(Good for the "Cord Cutters")
$439.98-$150(Gift Card) = $289.98
May be tax for some.
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While not the top of the line Vizio it is definitely an upgrade from last year's E-series, such as the 2018 has a built in TV tuner, HDR support (HDR10, HLG and Dolby Vision) and 5M:1 vs. 200k:1 dynamic contrast ratio.