You don't need to add the box to cart, only add the code AMERICA to cart and it is added automatically for free, just pay shipping. Offer also valid in store.
There's even an inventory status link (probably because the last deal box sold so quickly and was backordered): http://spices.penzeys.com/hope-inventory.html
Details from site:
Hope Gift Box
Limited time! Get a flat-out free Hope Box (reg $31.95)! Just enter America in the Apply code field at checkout. No need to order one here. (Regular Shipping rates apply)
Hope – Vanilla & Tastiness.
In those the President and his Party would dehumanize, we find all the goodness humanity has to offer.
The hope at the heart of immigration.
The tastiness of Penzeys Salsa & Pico just in time for the fresh tomato season.
And the wonderful and now rare Pure Mexican Vanilla Extract that makes this box the most expensive combination we've ever given.
Embrace Hope — A Whole lot of Humanity in a Bright Yellow Box!
Hope Box Inventory Status
GIFT BOX CONTAINS: 2 oz. Mexican Vanilla Extract, 1/2 cup Penzeys Salsa & Pico, Embrace Hope pin, Kind Heart magnet and Embrace Hope card.
Also, free shipping threshold has been lowered to $19.94