I got a notice on my fitbit app that there is $30 off on the fitbit website and off the Aria 2. I looked on Amazon, and they'd already matched it but Amazon also has a 5% coupon that you can clip as well. That cuts the taxes some for those with tax included; otherwise, it's 94.95. This is a decent deal but not super slick, but this is one where if you're in the market already...then you'll likely pull the trigger. Enoy.