I suspect this deal could be regional, but I have had my eye on a wall mounted electric fire place from here, for months. Today it finally went down. The one I want in store and on brickseek price, it shows $54 (which is $30 off original), but on Walmart, it shows $74 as a rollback. In my store, all heaters were on sale, just using this one as an example. I'm sure that if you live in Wisconsin, the price won't be marked down, but probably south of Kansas will have these deals.