They have had it under "Trusted name brand" at the regular price for more than a week, and finally dropped the price by 25% today. The price is valid through 9PM PST 08/08.
I know that isn't obvious it is pb-2000 only by the limited info in the item title, but they had sb-2000 deal with the similarly limited info a month ago. Given the history, I am sure this is pb-2000. In-store pick up only.