This is not really a deal, but, for most of the people who wants 5700 XT, this is the first AIB RX 5700 XT available on the market right now.
Comparing to the reference card, there is almost no performance gain. The extra $10 is for the cooler, which runs significant cooler and quieter than the reference card.
to RX 5700 XT
Also, newegg has the RX 5700 for $359.99 (link here [newegg.com]