"The Shadow of the Tomb Raider Limited Steelbook Edition is a limited time upgrade from the Standard Edition, which includes a Steelbook and three art cards."
Seems like it could be a good deal for those that are looking for a physical copy and wanting the steelbook. The game itself has gone on sale used for less than this in the past though.
Price is only valid on the Xbox One version. Free shipping if cart is over $50 if you're wanting to buy anything else. May get lucky to have a copy in your area for pickup.