YMMV In store Rideamals Scout Pony Interactive Ride-On Toy by Kid Trax $99
I bought one yesterday for my daughter. It had a sign that said was $398 now $99. The normal barcode on the package rang up at $99. I figured I'd post this just in case somebody wanted to check their Wal-Mart. One store in my area has it as low as $75 according to brickseek.