The price recently dropped. The lowest I can find with no strings attached. I suspect they want to get rid of inventory with the iPhone 11 release. Oddly enough, it's cheaper than the pre-owned version Visible is selling.
*Visible Offer Disclosure: New or existing members who purchase a device over $400 in value are eligible to receive a $200 Prepaid Mastercard Virtual Account. New or existing members who purchase an eligible device under $400 will receive a $100 Prepaid Mastercard Virtual Account. New members who activate a new line of Visible service on a device they already own will receive a $100 Prepaid Mastercard Virtual Account. All devices in the Visible catalog are eligible for this promotion with the exception of the Visible R2 by ZTE. New members must port in their current phone number from another carrier in order to be eligible for either promotion. Must have active service on day 32 after activating the new device, or after activating a new line of service on a compatible device brought to Visible by the member. Virtual account will be delivered within 6 weeks of activation. Virtual account will be delivered in the form of an activation code sent to the email address listed in the member's Visible account profile. Limit one virtual account per person. While supplies last. Limited time offer. Visible reserves the right to change or terminate this offer at any time, without notice. If Visible, in its sole discretion, determines that a member has engaged in abuse, misuse, or gaming in connection with this offer in any way, or that the member intends to do so, Visible reserves the right to not issue a virtual account.