I got an email with a $10 off $40 coupon for Build a Bear in store only. Coupon starts tomorrow and expires 10/13. I believe they also are offering a $10 gift card for $5 when you spend $30 or more, so you could get that as well. The code is not one time use, so feel free to use more than once or use the screenshot if you didn't get an email. There are some exclusions listed on the coupon.