Check local stock/price:
Product webpage (for reference only):
^ Many Target locations seem to have it on clearance at $17.98 (70% off). If you only see availability near you at 50% off for example chances are it will go to 70% soon if you would care to wait it out.
If you are interested in the New California expansion for the game GameStop has it on clearance for $14.97 (MSRP was $40):
got the expansion for $7.49
at my local GameStop! I think they may be running an additional 50% off promo on some clearance items right now. I didn't think to check the base game there but it might be worth price checking in-store to see if it follows the same pattern.
: Forgot to mention that Target also has a 10% off a single item coupon this week for Red Card holders that can be used in-store. You can find it in their Circle app (formerly Cartwheel).
Stopped by my local GameStop again and got a price check on the base game and it was indeed an extra 50% off the clearance price (came to $19.99), so if Target near you doesn't have it this could be an alternative.