My first deal post. Just bought it this morning in store.
Rings up at the register for $35-something. Manager needed to override to the online price, then they needed to input the coupon (they said most coupons won't ring up right?). Coupon is for $10 off any ZeroWater pitcher or dispenser.
$10 off Coupon (plus other coupons for ZeroWater):
Ended up being $18.61 out the door for me in PA.