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Girls' LEGO Friends Up to 40% Off: Playground Showdown

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Macys is offering Up to 40% Off Select Girls' LEGO Sets. Select free store pickup where stock permits, otherwise shipping is free on orders $25+. Thanks daisybeetle

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Edited November 21, 2019 at 01:30 PM by
Macys [macys.com] has Girls' Lego Sets on Sale for up to 40% Off. Shipping is free on $25+
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Sure. If we ignore history and cultural biases. Girls made up less than 10% of the LEGO market at the beginning of this decade. That didn't happen by accident.

The LEGO Friends and other lines were aimed at girls and helped bring more girls into the block building world.

While you may be a dad that encourages his girls to play with a much wider assortment of toys, you are in the minority. The LEGOs that are designed for 'girls' are simply gateway products that help bring a neglected group in touch with the amazing experiences that LEGOs offer.

Good prices on these sets.
12 Helpful?
I hate to be *that* dad, but there is no such thing as "Girls' LEGO" Sets —- LEGOs are toys, and any set can be enjoyed by anyone of any age and any gender.

Good price on these sets, BTW. Some people like the Friends accessories, some dislike that the minifigures look more human.
12 Helpful?
I think my son would be disappointed to receive most of these sets, whereas my daughter would be quite pleased. Anecdotal, but I don't believe this is uncommon.
5 Helpful?

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#3
I hate to be *that* dad, but there is no such thing as "Girls' LEGO" Sets —- LEGOs are toys, and any set can be enjoyed by anyone of any age and any gender.

Good price on these sets, BTW. Some people like the Friends accessories, some dislike that the minifigures look more human.
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#4
BACK IN STOCK, keeps going in/out. First one (Service & Care Truck 41348) sold out at Macy's.

Second one (Big Race Day) is same price at Walmart.com

Good post OP.
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Last edited by jarfykk November 19, 2019 at 11:27 PM.
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#5
Quote from jarfykk
:
First one (Service & Care Truck 41348) sold out at Macy's.

Second one (Big Race Day) is same price at Walmart.com

Good post OP.
Back in stock at Macy's. Keeps going in/out.
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#6
Quote from KingCrutch
:
I hate to be *that* dad, but there is no such thing as "Girls' LEGO" Sets —- LEGOs are toys, and any set can be enjoyed by anyone of any age and any gender.
I couldn't agree more. I have four daughters (no sons). We have some of these, but most new sets are Star Wars.
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#7
Quote from KingCrutch
:
I hate to be *that* dad, but there is no such thing as "Girls' LEGO" Sets —- LEGOs are toys, and any set can be enjoyed by anyone of any age and any gender.

Good price on these sets, BTW. Some people like the Friends accessories, some dislike that the minifigures look more human.
Sure. If we ignore history and cultural biases. Girls made up less than 10% of the LEGO market at the beginning of this decade. That didn't happen by accident.

The LEGO Friends and other lines were aimed at girls and helped bring more girls into the block building world.

While you may be a dad that encourages his girls to play with a much wider assortment of toys, you are in the minority. The LEGOs that are designed for 'girls' are simply gateway products that help bring a neglected group in touch with the amazing experiences that LEGOs offer.

Good prices on these sets.
Reply Helpful Comment? 13 1
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#8
Quote from KingCrutch
:
I hate to be *that* dad, but there is no such thing as "Girls' LEGO" Sets —- LEGOs are toys, and any set can be enjoyed by anyone of any age and any gender.

Good price on these sets, BTW. Some people like the Friends accessories, some dislike that the minifigures look more human.
I think my son would be disappointed to receive most of these sets, whereas my daughter would be quite pleased. Anecdotal, but I don't believe this is uncommon.
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#9
Quote from SwickDealer
:
Sure. If we ignore history and cultural biases. Girls made up less than 10% of the LEGO market at the beginning of this decade. That didn't happen by accident.

The LEGO Friends and other lines were aimed at girls and helped bring more girls into the block building world.

While you may be a dad that encourages his girls to play with a much wider assortment of toys, you are in the minority. The LEGOs that are designed for 'girls' are simply gateway products that help bring a neglected group in touch with the amazing experiences that LEGOs offer.

Good prices on these sets.
I agree, it's great to see Lego starting to have sets that are perhaps more inclusive for girls. However, I think the dispute is not in the existence of the Lego set but in calling them 'girls' Lego. That would imply that boys shouldn't play with them and, vice versa, girls shouldn't play with traditional 'boys' Lego. Not to sound too PC, but it is possible to have boys play with female characters just as often as we expect the girls to suck it up and play with the 90% male characters in Lego. Full disclosure I am the father of 3 daughters and would never say "Hey, let's go play with the boys Lego". I don't buy Lego Friends for the very reason that they aren't just strong female characters in 'normal' Lego, they decided to make them different. They deserve better representation in traditional Lego; that's how you get girls to start playing/spending more with Lego.

Anyway, maybe it's not the place for the conversation but maybe this conversation shouldn't be needed.

Nice price on these models, well done OP.
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#10
Quote from KingCrutch
:
I hate to be *that* dad, but there is no such thing as "Girls' LEGO" Sets —- LEGOs are toys, and any set can be enjoyed by anyone of any age and any gender.

Good price on these sets, BTW. Some people like the Friends accessories, some dislike that the minifigures look more human.
Thanks, very true on both counts.
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#11
Or maybe its "girls", because the sets contain more girl characters then boy characters.

Not a bad deal (between 0.07 & 0.08 a piece), tempted to get both Powerpuff Girl sets, I used to love this show.
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#12
Quote from jarfykk
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Back in stock at Macy's. Keeps going in/out.
Thanks for the info.
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#13
Quote from mickferg
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I agree, it's great to see Lego starting to have sets that are perhaps more inclusive for girls. However, I think the dispute is not in the existence of the Lego set but in calling them 'girls' Lego. That would imply that boys shouldn't play with them and, vice versa, girls shouldn't play with traditional 'boys' Lego. Not to sound too PC, but it is possible to have boys play with female characters just as often as we expect the girls to suck it up and play with the 90% male characters in Lego. Full disclosure I am the father of 3 daughters and would never say "Hey, let's go play with the boys Lego". I don't buy Lego Friends for the very reason that they aren't just strong female characters in 'normal' Lego, they decided to make them different. They deserve better representation in traditional Lego; that's how you get girls to start playing/spending more with Lego.

Anyway, maybe it's not the place for the conversation but maybe this conversation shouldn't be needed.

Nice price on these models, well done OP.
I find it to be a helpful and harmless label for this thread. Whatever you feel about society, I believe a large majority of boys would be interested in other sets over these. It is even helpful for you since you don't want to buy "girl" sets for your daughters.
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#14
Quote from CrazedEndTable
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I find it to be a helpful and harmless label for this thread. Whatever you feel about society, I believe a large majority of boys would be interested in other sets over these. It is even helpful for you since you don't want to buy "girl" sets for your daughters.
I hear your point on 'helpful' and I know it seems like an over-reaction but I don't think it's 'harmless'; it is implicit sexism. By saying it is Girls' Lego, the implication is that all other types are not. You don't feel the need to say Boys' Lego for the Death Star or X-wing right? If you don't, it is because you think it implied just by nature of NOT saying Girls'. If you don't think girls pick up on this then you need to ask around. Do I think girls are more likely to play with dolls than boys? Absolutely, I'm not denying that there are gender differences, I'm just saying that we don't need to perpetuate stereotypes. Your boys don't want to play with Lego Friends? Awesome, neither do my girls. But you don't need to make boys feel like they can't play with them because they are 'Girls' Lego' any more that you would want girls to feel they couldn't play with standard Lego just because it doesn't say "Girls' ". It is a really complex conversation that I'm sure I'll get called a 'snowflake' for or something like that but take a second to look around and see how often it happen and you'll see what I mean. NBA vs WNBA, Soccer world cup vs Women's soccer world cup. A lot of this is historical but it should give us pause.

Also, before the prior poster gets all angry-white-man on me, I am not a millennial and not into name calling, and don't respond to trolls. Happy to have an open conversation though.
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Last edited by mickferg November 20, 2019 at 12:40 PM.
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#15
Quote from mickferg
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I hear your point on 'helpful' and I know it seems like an over-reaction but I don't think it's 'harmless'; it is implicit sexism. By saying it is Girls' Lego, the implication is that all other types are not. You don't feel the need to say Boys' Lego for the Death Star or X-wing right? If you don't, it is because you think it implied just by nature of NOT saying Girls'. If you don't think girls pick up on this then you need to ask around. Do I think girls are more likely to play with dolls than boys? Absolutely, I'm not denying that there are gender differences, I'm just saying that we don't need to perpetuate stereotypes. Your boys don't want to play with Lego Friends? Awesome, neither do my girls. But you don't need to make boys feel like they can't play with them because they are 'Girls' Lego' any more that you would want girls to feel they couldn't play with standard Lego just because it doesn't say "Girls' ". It is a really complex conversation that I'm sure I'll get called a 'snowflake' for or something like that but take a second to look around and see how often it happen and you'll see what I mean. NBA vs WNBA, Soccer world cup vs Women's soccer world cup. A lot of this is historical but it should give us pause.

Also, before the prior poster gets all angry-white-man on me, I am not a millennial and not into name calling, and don't respond to trolls. Happy to have an open conversation though.
I hear you and I understand the debate that is going on over the topic. I see that you are a thoughtful person and that is a sincere concern on your part. For my part, I find that life is complicated enough without worrying about things to that degree. If my son wanted to pick out a Lego friend's set, it wouldn't concern me. However, I fully believe that Lego is intending to target girls with these sets so the label seems fine to me. It seems like where you and I would differ is that I'm not too concerned about managing the perceived stereotypes. The difficult thing about stereotypes is that there is truth in some of them, while some are totally false. Sorting through that is something we all have. All good.
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