Walked into a (CA) Bay Area branch of Video Only to check for in-store prices on the 65" C9.
it's listed on the website as $2099, but in store promos had it for $1999. After a short negotiation, I took it for $1750 + tax.
I believe it can be haggled lower than that, but I didn't have the time or willingness to do so.
This is obviously a YMMV deal.
The store is an "Authorized Dealer" if anyone is interested in that (I know there are endless debates on whether that is important or not, I'm not getting into that).