$100 lower than BF/December pricing. Comes with a 3 year square trade extended warranty, which brings it to a 5 year warranty, or 7 years total if Costco Citi Visa is used.
Costco will also price match this if you bought within the last 30 days, or 90 days if you haul the TV back in. It's got a great picture, but it's no OLED. That being said it's a nice big TV for around 2 stacks post tax. Free shipping