Regular price recently stays around $79.99.
I've noticed it goes on sale for $59.99 occasionally, which is just $2 more than lowest price ever for it.
Some concerns about reliability but overall has good ratings.
Hotter brewing technology: Advanced boiler for a perfectly hot cup of coffee
Wake up to hot coffee 24 hour programmable delay brew allows you to prepare your brew up to a day in advance
Keep coffee fresh and flavorful up to 4 hours with the adjustable warming plate
Conveniently carry the 60 ounces removable water reservoir to your sink for easy filling
Pour yourself a cup before the brew is complete with mid brew pause
Ensure your coffee is never diluted when brewing a small batch (1 to 4 cups) by using the Small Batch function
Gold tone permanent coffee filter; saves money without the need for paper water filters
Included: 12 cup Glass Carafe, Ninja Integrated Scoop, Removable Water Reservoir, Permanent Filter