I was about to get the 85" X900H for the same price on AAFES and decided the brightness with HDR was worth it to get the 75" but that extra 10" would sure be nice for my purposes. Seem like a solid deal looking at pricing history at $2599.
AAFES is legit and reputable site for those who may ask. It is the Army/Airforce Exchange.
No tax is a huge bonus for me in Cali.
OLED 77" would have been great for me but is way more deniro.