This is in-store only per the weekly ad [staples.com]
]. 8/9-8/15 In-store (page 7 of the online ad)
For some Zip codes it is allowing to add to cart, but not sure about the price online. In store it is $499.99
My local store didn't had it in stock, so rep on Chat asked me to buy online for $729 and adjusted the price to $499.