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Article: Amazon’s top reviewers appear to profit from fake 5-star posts

1,613 1,113 September 5, 2020 at 11:59 AM in Other (2) Get Amazon coupons Coupons

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Interesting article (link below). Some snippets:

"Investigation finds suspicious behavior by 9 of top 10 UK contributors on feedback. Amazon is investigating the most prolific reviewers on its UK website after a Financial Times investigation found evidence that they were profiting from posting thousands of five-star ratings."
"Companies reach willing reviewers via groups on social networks and messaging apps.
On Telegram, the FT discovered a number of automated chatbots that had been created to streamline the process. A creator of one such chatbot, who said he lived in Germany, said his bot alone had processed more than 16,000 five-star reviews in the past year.

Interested reviewers choose their desired free product from a wide selection, order it, and then several days later upload proof of their five-star review in order to get a full refund—and sometimes an added kickback—usually via PayPal.

The process is billed as risk-free, since customers can always send a product back to Amazon for a refund if the company seeking reviews disappears, as they sometimes do.

Doing it in this way means Amazon lists the review as a "verified purchase," a measure implemented to reduce fake reviews by checking that a person had actually bought the product."

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