It is listed as $79.99 but when I bought it the 15% discount with code "Turkey15" actually applied to it, bringing it down to $68 (see my confirmation email). Plus $15 Kohl's cash. So the final cost is $53. Not bad IMO for an MSRP of $125.
I bought this mainly to use in my SUV. I will be doing several road trips in the upcoming holidy season and I think this little guy will come handy