As always, don't call, walk in to a video only offer $2649 for a 77" OLED CX with 5y warranty. walk out.
They just put up super bowl prices and they are dropping price. I am going in to see if they will price match.
As always they shut it down once it become popular. Most of the time they will just throw in delivery and some cables.
EDIT: This is now true while supplies last, as LG doesn't produce any more CXs so you can only get what's left.