You can only get this $10.98 price if you search for "biofinity contacts" under the shopping tab of your search engine. I used DuckDuckGo and it actually shows $12.36 but you get the lower price once you click through. If you just go to opticontacts.com directly it will be $39/box. Six months ago I did this deal at $12.48, and just a week ago it was $11.48, but don't hold your breath for any lower - I've never bought contacts this cheap. This is a super deal because there's no shipping. If you try to add a second box, it jumps to $21/box. BUT you can just repeat multiple single box orders at the same price.