Cheapest price it has ever been.
First came out at $29 and usually settled around $24.99 or $19.99
Even if the curve is something of a gimmick the gun itself is great and fairly large for its price point.
Nerf is hyping the new "Hyper" series of guns that use a smaller faster balls. This uses the older - but still very capable and cheaper "rival" balls. Holds 12 rounds.