Did you only select your store while shopping? In your Cart page, there are two options below the subtotal: "I would like to Ship my order" and "I would like to Pickup my order" (should be "pick up" rather than "pickup," but whatever ). You have to click on the latter in order for the coupon to apply. If not, then you get the exact error message you received. See screenshots below. Also, I don't think there's a minimum; if there is, it's surely below your $24.99. As you can see, I tested with a single $9.99 item. Hope this helps!
Do you know what is the restrictions? I tried a few times and it keeps telling me " We couldn't apply this promotion to your order: Click 10% Offer
Please check the offer for purchase limitations and expiration date"
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