I haven't used it, but have immediate family members who have. They were happy with it. Seems like a lot of contractors bash it online though.
I do agree with turnne that the "+primer" is just marketing label hype. One manufacturer put that on their label and everyone else was forced to. You should prime likeusual and use the paint like usual. The product directions on their website actually said to prime and put down 2 coats...
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