The 40W equivalent Cree which was 9.97 is now 6.97 and the 60W equivalent which was $12.97 is now $9.97. This is in Northern CA. Did not say the lower price is because of the utility (PG&E). I think it is a price drop.
Online, the 40W eq shows lower price. Have been using both these bulbs for a couple of months and they are great.
I also found a 4 pack, 40W equivalent Ecosmart LED (made by Lighting Science) for 19.97. This seems new to HD.
FYI also, the shelves were only stocked with the usual HD brands - GE, Sylvania, Philips etc. There was a separate display rack right there with the Cree bulbs on there (there was no price shown on the rack but that may be just my store.