I wonder if this meant to clear out all their Moto X parts so their factories can start making the Moto X+1 full-time. It would be funny to see them run a reduced-price "grab bag" sale all the custom designed phones that are returned.
The difference is you don't have to pay up front. Whether it's effectively the same or not, making the decision to have that $300+ leave your account is a lot easier when you know for sure it's going to be worth it. I think they feel like if they can get them in people's hands, they'll realize they like'em.
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