Editor's Notes & Price Research
With Kindle Unlimited, you can access over 700,000 audiobooks and eBooks on any device with the Kindle app installed.
Got to Kindle Paperwhite / Kindle product page (http://www.amazon.com/gp/product/B00JG8GOWU/) and add both (Kindle + subscription) to your cart.
Then remove Kindle from cart and you can get Gift Subscription for $30.
You cannot add it if you already have gift subscription on your account.
I am not sure but you can schedule gift to get another one for $30 when first one will be over.
It is not targeted as previous deal.