M&M 2016 Movie Game sweepstakes 6/13-8/22 (texting required)

The M&M texting sweepstakes is back. Link to game: https://movie.mms.com/

From Noon EST on 6/13 to 11:59:59am EST on 8/22 text MOVIE to 87654 for a chance to win one of four prizes in the form of a Hollywood Movie Money certificate. Limit one MOVIE text message submission per calendar day. Must be 13 or older. No purchase necessary.

Limit one (1) prize per person per day.
The prizes are either
First Prize: a Movie Certificate redeemable at a participating theater for TWO movie admissions up to $24 total
Second Prize: a Movie Certificate redeemable at a participating theater for ONE movie admission up to $12
Third Prize: a $5 Concession Certificate redeemable at a participating theater up to $5
Fourth Prize: a $3 Concession Certificate redeemable at a participating theater up to $3

If you win, you will receive a reply text message that includes the phrase "You won" and a six character code ("Winner Code").
Then you must register and enter your Winner Code --plus phone number, name and birthday-- at http://www.movie.mms.com/redemption by 11:59:59pm EST on 9/30.
After you enter your Winner Code, you will receive a twelve alpha-numeric-character code ("Reward Code") that you must redeem (activate) at www.activaterewards.com/hmm to claim a First Prize or Second Prize or at www.activaterewards.com/concessions to claim a Third Prize or Fourth Prize.
Reward codes must be redeemed/activated by 11:59:59pm PST on 9/30.
Movie Certificates and Concession Certificates expire two months after Reward Code activation.

You must print out winning certificate to redeem at theatre box office or concessions stand.

Link to rules: https://movie.mms.com/en-us/Rules. There's also a mail-in option detailed in the rules web page.