Keep your eyes out. I checked my mail today and out of the blue I got an envelope from Marlboro. I thought it was more coupons I'd just throw out or a notice about the free tool I signed up for saying they ran out. I opened it and it said I had a $25 reward code to use online. Not sure how I got gold status other than getting free swag from Marlboro for 6 or so years now but I'll take it. I thought that was cool, maybe it's good toward some Marlboro brand products like cards, tumbler, etc.. I went to the website and entered my code, bam $25 Visa gift card anywhere to use online. YMMV obviously and good luck fellow SDers.