Walmart has discounted the Princess Ride on Carriage as low as $150 (Dallas TX) Down from $398. it is varying store to store. UPC 53341528 I paid $200 In Central Florida. I was able to use Brickseek http://brickseek.com/walmart-inventory-checker/
to see what was in stock in my area at different prices. Then my nearest Walmart price matched the lowest local price. YMMV on both price and willingness to PM Locally.