Looks like a really good deal for a cool looking home control RGBW light option - decent enough reviews - I am taking a chance on them. Had my eye on them last year - looks like this deal has not been posted yet, but beats the prior deals for the starter kit.
As usual with the Fry's deals, you will need a code that anyone who has signed up for Fry's email deals will have. Not sure if signing up for it now will get you the code, but the deal goes through Jan 7th.
For those of you already getting the Fry's emails, it would be the email for Monday Jan 2nd with the subject line starting:
"This is the Year to Make Your Home Smart!"
(To avoid triggering deal alerts I did not use the complete subject line which references other deals)
EDIT - new code for this week - ends 21 January!
New email subject begins:
"Smart Home Tech 2-Day Sale!"
Link to the full ad where you can sign up for your own code